PLAN-B's new release, “What Hook,” comes through with enthusiasm, creativity, and total creative ownership. The artist himself penned, produced, and performed the track, demonstrating the versatility behind the music. He gives us a release to focus on and shows us the importance of believing in our craft.
It's one of the strongest pieces of work I've ever created, the artist says of the track, which is a personal triumph for him. You can hear the imprint of a creator involved in every aspect of the process from start to finish.
That dedication translates to a self-assured and bold track. The song lets the art do the talking as it showcases the gifts of an artist who is committed to making a difference. It is a reminder that great music often starts with conviction, the only perceived obstacle being exposure.