The Higher Desires return with a slick, hook-laden anthem that says it all about how in love people are with themselves these days. “Generation Me (Radio Edit)” is a cut that’s coated in grit, drenched in urgency, and liberally sprinkled with reality. It arrives, at a time when we’re all stuck in echo chambers, as a new hot wind of alternative rock attitude. The song deposits you into a world in which thinking for yourself feels insurgent from the jump, and the band doesn’t shy away from that.
The production marries the weight of grunge with the icy sheen of alternative music and snaps with hip-hop cadence. It does so with tight guitar riffs, booming toms, and 808-fueled grooves. The songwriter and architect of The Higher Desires, William Walbaum, applies all his tools with surgical seriousness: he writes, sings, produces, plays on, and masters a song that moves with purpose. Nothing, even in its radio-ready form, comes breezier; the punch of the original remains too, yet it’s crisper with that shiny edge and broadcast shine.
It's why "Generation Me" burns so bright, and that makes it special. The Higher Desires utilize the song as a reflection, portraying our culture's addiction to noise, anger, and self-importance, while simultaneously encouraging individuals to pursue independence and clarity. That signature hybrid of rebellion and reflection runs through both more humanitarian songs from the band, like “Unknown Soldiers (Veterans Edition)” and “The Children,” as well as its more nakedly groove-driven commentaries.
The Higher Desires are becoming known for music that not only feels good but also stands for something. Their new hit “Generation Me (Radio Edit)” is a powerful call to get beyond the misdirection, question the story, and reclaim freedom of thought for yourself.